Choke

During my university studies, I collaborated with a peer to develop a provocative awareness campaign titled "Choke." By utilising a bold play on the iconic "Coke" branding, we sought to exploit and highlight the environmental impact of the company's historical recycling practices. Our goal was to subvert familiar corporate imagery to spark a conversation about plastic waste and corporate accountability. I worked across multiple mediums to bring this vision to life, co-creating a series of high-impact posters and stickers. This project allowed me to explore the power of "subvertising" and visual activism, using graphic design as a tool to challenge consumer perceptions and advocate for environmental transparency.