Gymshark

For this project, I developed an innovative product category for Gymshark, designing a comprehensive gender-neutral sports line including apparel and accessories. Moving beyond traditional gendered constraints, I focused on technical silhouettes and inclusive fits that prioritise comfort and performance for every athlete. My design process emphasised a minimalist, modern aesthetic that aligns with Gymshark’s high-energy brand identity while fostering a more inclusive environment within the fitness community. Beyond the product design, I executed a full marketing segment focused on digital-first engagement. I crafted a multi-channel campaign strategy designed to spark conversation around diversity and inclusivity in sports. By blending performance-driven design with a progressive communication style—utilizing social media storytelling and contemporary visual assets—I demonstrated how a cohesive brand vision can successfully launch a new category into the competitive athletic market.