Valiant

While interning at London Contour Experts, I played a key role in the comprehensive rebranding of Valiant, a label looking to modernise its image and capture a more trend-driven market. My work focused on elevating the brand’s visual identity through a fresh, updated aesthetic that resonated with contemporary audiences. I was tasked with revitalising their palette, where I developed a series of sophisticated new colourways and designed a bespoke signature print. This design became a core element of their new identity, successfully integrated across their product packaging, social media platforms, and overall brand collateral. To ensure the momentum of the rebrand, I also designed a suite of future social posts, creating a visual roadmap that allowed the brand to maintain its new, trendy aesthetic across digital channels long after the initial launch.